The Business Unit Store Concepts, part of La Lorraine Bakery Group, is responsible for all franchising and store concepts. Over the past 40 years, we have built a strong franchise network of Panos and Deliway stores. They are the reference for a quick breakfast, lunch or snack, with 400 points of sale in Belgium, the Netherlands and Luxembourg.
With Panos, our ambition is to further grow the brand and make it the most relevant contemporary consumer proposition and fully futureproof. To realise this ambition, we are looking to strengthen our marketing team with an experienced brand manager, working dedicated for our Panos brand.
As a Brand Manager for Panos, your mission is to translate the updated brand strategy into a marketing plan with the objective of revenue growth, improved brand image & customer experience, as well as the coordination and follow-up of the activity plan.
In this function, you will report to the Marketing Director of the BU Store Concepts. You will have diverse contacts with internal teams within marketing (especially a dedicated Digital team, and a Product Development/CatMan team) and outside marketing (especially Operations – they safeguard the franchisees’ interests and think from the stores inside-out), as well as with multiple external agencies and partners. This position is seen as a key role in the current Marketing team of 12, being the main responsible behind brand building programs on the Panos Brand, together with the Marketing Director and a dedicated POS Specialist.
Key tasks :
This position is seen as a key role in the current Marketing team for the further development of one of our biggest consumer brands. You will get the freedom to act and innovate whilst being part of a solid belgian bakery group.
Our Talent Acquisition team will be happy to talk to you about our expert and management vacancies as well as our open positions in our production sites. The steps you will go through during the selection procedure can vary for each position. After an interview with HR and an interview with the manager, there may be a personality questionnaire or assessment centre for example.
La Lorraine Bakery Group does not discriminate applicants based on age, gender, culture, social background, religion. Whoever you are, for us it is all about passion, drive, mutual respect and talent.
Are you interested in working with us? Then don’t hesitate to apply!