Category Manager Bread

The Bakery Fresh division of La Lorraine Bakery Group is the absolute market leader in Retail Belgium. To further enhance its position as category captain, we’re looking for a Category Manager Bread.

Your role:

  • Manage data/insights analysis to define the market and consumer trends in bread and how to position the LLBG Bakery Vision
  • Create short/mid/long-term category & business strategies for the bread category within the Belgian retail channel with a focus on the increase of topline growth & category valorisation.
  • Identify growth opportunities, analyze market dynamics, and recommend portfolio adjustments to drive market share and profitability.
  • Drive & support in specific customer business plans to drive category performance
  • Develop and execute category portfolio strategy, aligning it with business objectives, market trends, and consumer insights.
  • Develop the innovation & renovation strategy for the category and deliver category inno/reno pipeline.
  • Define and maintain pricing architecture for the category to drive growth and margin.
  • Create a powerful instore consumer experience for the bread category


Your profile:

Our category manager is a real foodie that is fascinated by customer centricity. Your marketing strategic insight reflects this in the translation into clear category plans & roadmaps. At the same time, you like a hands-on approach and deliver the agreed executions with a sense of excellent detail towards the consumer/ customer/internal stakeholders.

As a category manager you also have:

  • a Master's degree and several years of experience in a category management or commercial strategic role in Food, FMCG or retail
  • the necessary commercial acumen and have the self-confidence and sufficient extroversion to overcome barriers and accelerate relationships with internal & external stakeholders.
  • an affinity with consumer, market & business data and you’re able to translate insights in initiatives & action plans.
  • a positivism and highly developed EQ, which help you in interactions and relationships - to get your internal/external stakeholders facing the same direction in an empathetic manner. You succeed in convincing others with a can-do mentality.
  • fluent knowledge of Dutch/French.

We offer:

This is a unique opportunity to work within an international company with a strong vision, which continues to grow and innovate in great bakery products. In this role you can actively contribute to the future and expansion of our Business Unit in Retail Belgium and manage the crucial bread category. Typical growth opportunities lie towards expansion into Marketing Management and challenges within the wider group & possible international roles within La Lorraine Bakery Group.

You also get:

  • An interesting salary package with meal vouchers, assurances, a company car, GSM and laptop
  • The chance to taste our fresh products every day
  • Access to our LLBG Academy platform, to continue your growth
  • As you work 39h40mins a week, you have 30 days off a year, which you can take freely

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Domaine de fonction NPD, Marketing & Communication
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