International Marketing Specialist sweet Bakery

La Lorraine Bakery Group (LLBG) is a 100% Belgian family-owned company with more than 80 years of experience in the milling and bakery sector. Every day, more than 5,000 enthusiastic employees create and sell high-quality bakery products worldwide to consumers, retailers, and the foodservice sector in more than 30 countries.

LLBG has 4 business units (fresh, frozen, milling and store concepts) and represents various bakery product categories (bread, viennoiserie, sweet on the go, savoury, and patisserie). Frozen BU is the biggest business unit (90% of sales) and leads the global category strategy & innovation for all product categories and all markets.


La Lorraine Bakery Group has the ambition to further expand and strengthen its market position in the
Sweet Bakery category. To realize this goal, LLBG is looking for an enthusiast and self-driven International Marketing Specialist Sweet Bakery. This role will be responsible for executing & supporting LLBG’s short- and midterm Sweet Bakery strategy. All of this with the objective of maximizing country, channel, and customer value creation next to consumer appeal, and thereby driving sustainable top and bottom-line growth for LLBG.

The International Marketing Specialist Sweet Bakery will report into the International Product & Brand Manager Sweet Bakery and be part of the International Marketing team within Business Unit Frozen.

Your Role:

Support end-to-end product management:

Execute Go-To-Market strategy to fuel Sweet Bakery category growth across markets:

  • Design effective GTM toolkits embedding the innovations into our overall GTM strategy; focus on trade materials as well as POS materials for key market channels
  • Set-up clear briefings to external agencies
  • Coordinate photoshoots with external & internal stakeholders
  • Support our International Key Account team with value-creating concepts and marketing materials
  • Connect with key stakeholders (NPD, purchase, specifications, masterdata …) to gather all necessary info for product launches

Guide international cut the tail process:

  • Connect with key stakeholders (supply chain management, international and local marketing & sales teams, controlling, customer service…) to
  • Define & guide the SKUs, that are no longer of commercial interest to the business, to the exit
  • Serve as a SPOC for all questions, concerns & aspirations
  • Define, coordinate, and continuously improve the process

Contribute to build our international Panesco & DonutWorryBeHappy B2C & B2B Brand:

  • Assist in coordinating overall Panesco & DWBH Brand for LLBG Frozen INT
  • Lead brand toolkit updates
  • Lead the end-to-end process behind our La Lorraine trade catalogue
  • Coordinate photoshoots with external & internal stakeholders
  • Translate the B2B2C communication strategy into a supportive B2B2C communication plan

Your Profile:


  • Master’s degree, preferably in marketing, economics, management…
  • 2-3 years of experience in commercial roles; sales, trade/product marketing, category management…
  • Job experience in global headquarters or an international hub is an asset

Critical Soft Skills:

  • Personal values in line with LLBG values
  • Intrinsic team player with genuine interest in people & different cultures
  • Entrepreneurial & hands-on, able to impact and push projects forward in an inclusive way
  • A hunger/passion to master & build knowledge about the category in all its aspects
  • Creative, open-minded & determined
  • Passion for food, especially for bakery products
  • Empowered, eager to grow and develop in a fast and ever moving environment

Critical Hard Skills:

  • Business acumen
  • Strong project management skills
  • Capacity to translate strategic vision into actionable projects
  • Connector with ability to build strong relationships
  • Clear communicator & public speaker
  • Fluent in English (written and verbal) is a must, other languages are a plus
  • Experience in product lifecycle management is an advantage


  • Headquarter is in Haaltert, Belgium (between Brussels & Ghent, nearby E40 highway and 5’ walk to train station)
  • Traveling in Europe; 10-25% of the time is expected

Our Offer:

You will work in a growing Belgian family company, active in the European bakery sector. More than 4,000 enthusiastic colleagues produce and sell high-quality bakery products to consumers, supermarkets and the catering industry every day. This is a unique opportunity to work in a company with a strong vision, which continues to grow and innovate in cutting-edge products.
In our organisation, entrepreneurship is highly valued and it is possible to take initiatives. You will join a team of motivated and enthusiastic (international) colleagues, who are happy to share their knowledge and help you progress and develop. Our LLBG Academy supports and develops our employees through various training initiatives. By developing each other's talents and skills, we can all become the best version of ourselves.
You will be part of an organisation that has strong growth ambitions and also wants to take responsibility for the environment and society. We are committed to meeting today's expectations in a sustainable way, taking future generations into account.
We value our employees and invest in a pleasant working environment through various initiatives such as: sports and wellness activities, work-life balance and flexible working hours.
In this position, you will enjoy an interesting financial package including a company car, meal vouchers, hospitalisation insurance and group insurance, complemented by 30 days' leave to plan free. Our products take centre stage and you literally taste our passion every day.

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  • Kristel Dufraimont

    Talent Acquisition Specialist


Comment se déroule la procédure d'embauche ?

Pour tous nos postes vacants, ainsi bien dans nos services d'expertise et de gestion que dans nos sites de production, notre département Talent Acquisition se fera un plaisir de répondre à toutes vos questions concernant le suivi de votre candidature. Les étapes de la procédure de sélection varient en fonction du poste à pourvoir. Après votre entretien avec le responsable RH et le manager, vous devrez par exemple remplir un questionnaire sur votre personnalité ou un questionnaire du centre d'évaluation sur votre personnalité.

La Lorraine Bakery Group ne fait aucune distinction d'âge, de sexe, de culture, d'origine sociale, de religion, etc. Qui que vous soyez, chez nous, tout est une question de passion, d'engagement, de respect mutuel et de talent.

Ce poste est fait pour vous ? N'hésitez pas et posez sans plus attendre votre candidature !